Big Vape: The Rise and Fall of Juul (2023)
In this docuseries, a scrappy electronic cigarette startup becomes a multibillion-dollar company until an epidemic causes its success to go up in smoke.
Seasons & Episode
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Two Stanford graduates set out to disrupt the tobacco industry by creating a sleek new product for adult smokers but run into a series of struggles.
![](https://image.tmdb.org/t/p/w342//6sV41lweVqCb3W1V82fEd8mSdvt.jpg)
Upon launch, Juul rolls out an edgy campaign targeting youth culture until the popular ads come under criticism and spur new regulations from the FDA.
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Viral social media videos and word-of-mouth send Juul and its flavor pods flying off shelves — and into the hands of kids, causing nationwide outrage.
![](https://image.tmdb.org/t/p/w342//xPkJyTy40yPYf7d69vUhjY3BNSm.jpg)
A landmark deal makes billionaires of Juul's founders but leaves other employees torn. A health crisis linked to vaping jeopardizes the company's future.